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Mar 10, 2023

Many business owners have a clear idea of the types of clients they’d ideally like to work with, but struggle to attract and retain those clients. Often, this challenge can be traced to certain limiting beliefs, such as imposter syndrome or long-held beliefs about wealth and success, that may be subconsciously holding the entrepreneur back from reaching their full potential. 

As an internationally recognized hypnotherapist and the founder of the Hypnotherapy Business Academy, where she trains hundreds of therapists, coaches and other entrepreneurs on hypnotherapy, mind coaching and online therapy, Susan Wallace is an expert on using the power of the mind to attract clients. In Episode 137 of The MINDSet Game® podcast, Susan offers various insights for business owners, including:

  • How to identify limiting beliefs that may be holding you back in business, as well as empowering memories that can help overcome those beliefs
  • The importance of stepping outside yourself and being able to empathize with your clients and their needs – and how imagination can help you do so
  • The 3 “S’s” that business owners must address in order to truly alleviate their clients’ pain points: symptom, source, and solution

In Part 2 of the episode, Susan guides us through a creative visualization exercise designed to help you attract and connect with your ideal clients. 

To learn more about Susan and her programs, visit

To subscribe to The MINDset Game, visit