Jan 31, 2025
The greatest challenges for any business include figuring out how to make their product or service stand out amidst a competitive field, attract clients, and drive sales. While large companies may have adequate resources to invest in building a widely recognized brand, most small and medium-sized businesses must rely on marketing strategies that will quickly yield results.
John Dwyer, our guest in Episode 225 of The Mindset Game® podcast, is a marketing enigma – a direct response customer attraction expert who thinks way outside of the box. With a mantra that one’s marketing needs to “wow” prospects, John’s consultancy business is called the Institute of Wow. He helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube, and LinkedIn by implementing incentive-based marketing offers that can be targeted specifically to certain audiences. He is also known for shocking the marketing world by convincing Jerry Seinfeld to come out of retirement! In this week’s episode, John discusses the following:
To access a free digital copy of John’s Wow Manifesto, visit www.wowmanifesto.com/gift. To learn more about the Institute of Wow, visit https://theinstituteofwow.com.
To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com.
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