247 Using "Pre-suasion" to influence others: Interview with Dr. Robert Cialdini

Dec 5, 2025

Many leaders focus on what to say, but overlook something even more powerful. Before words are spoken, the mind is already forming impressions and preparing its response. The moments before communication begins is where influence truly starts.

Dr. Robert Cialdini, our guest in Episode 247 of The Mindset Game® podcast, is the world’s leading authority on ethical persuasion and author of two best-selling books, Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. His research shows that people do not just respond to messages — they respond to the cues, emotions and expectations already in play before a message arrives.

In this episode, Dr. Cialdini reveals powerful principles that amplify influence:

• Why most persuasion fails before the message is ever delivered
• A single word that increases collaboration and buy-in
• The counterintuitive way leaders build trust and credibility faster
• How subtle cues shape creativity, openness and decision-making

To learn more about Dr. Robert Cialdini and programs offered through The Cialdini Institute, visit cialdini.com.

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