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Apr 12, 2024

Have you ever sought to change something in your personal or professional life, but found it difficult to sustain the new behaviors needed to successfully implement the change? Often, the keys to creating lasting, meaningful transformation lie in shifting our mindsets and building the courage to step into new ways of being – but how can we do that? 

Driven by a passion for neuroscience, persuasion, and human biology, Dr. Mark Young is the founder and CEO of Jekyll + Hyde Labs, which he has built into one of the nation's most successful advertising agencies for challenger and emerging brand consumer products. Jekyll + Hyde has won dozens of national awards and represents consumer products in every major retailer in the U.S., with combined sales in the billions. Considered one of the top 50 influencers in the mental and physical space, Mark is also a frequent speaker and teacher of longevity programs for entrepreneurs and health professionals, as well as the author of the book, “HYPNO-TI$ING: The Secrets and Science of Ads That Sell More...” In Episode 184 of The MINDset Game® podcast, Mark delves into the psychology of change and what drives human behavior as he discusses: 

  • The concept of threshold – a necessary step in achieving lasting change – and how to overcome the fear of change that often stands in our way
  • Why it’s crucial to seek guidance from someone you can trust, such as a coach or therapist, and find community among those who understand your unique challenges
  • Tips for building the courage needed to create meaningful change
    Insights for developing a 10x mindset, and why it may actually be easier and more sustainable than a 2x mindset 

To learn more about Dr. Mark Young, visit or look for his books on Amazon, or visit to learn more about Jekyll + Hyde Labs.

To subscribe to The MINDset Game, visit